Whether you have products for sale or you render professional services, you need to let people know about it. That is where advertising comes in. Advertising your products or services online will give your product or service offering the kind of exposure that will put you in front of your target audience.

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Search Adverts
This type of Online advert is placed on top or below the search result page that is shown to a user when they use search engines to search by asking questions that your website can provide answers to. When a user makes a query on a search engine like Google, he/she is basically asking questions using their own words and understanding of the subject matter. Search adverts provide an opportunity for you to direct traffic generated from keywords your audience are using to express their need to your website

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Display Adverts
Display adverts also referred to as banner ads, are online adverts that use banners that are displayed on websites that have as visitors a very large percentage of your target audience. These banners come in different sizes and are placed in different places on a popular website.

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Social Media Adverts
Social Media Adverts are Online Adverts that are placed as sponsored posts on Social Media websites like Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc. They could be very effective in reaching out to your target audience, promote engaging conversations and general awareness for your brand, product, service, business or event

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Video Adverts
Video adverts are placed on video sharing websites like YouTube, Instagram, Facebook, Instagram, etc. They could be very engaging as a video can make the audience generate interest in your business as you have between 5 to 60 seconds to explain your value proposition. If it is said that a picture is worth a thousand words, then a 1-minute video is worth 1 million words. You can demonstrate product benefits, explain how your service works and even describe your business process using video adverts but the first 5 seconds are usually the most important. You have to ensure that your video can attract attention and make your audience interested in your offering.

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