Search Engine Optimization


So you have a website and you need people to know about your business? Two options are available to you;

  1. Search Engine Optimization
  2. Advertising

Option one allows people to find your website when they are looking for products or services you offer online using a search engine like Google Search. This is a more natural option and you are more likely to get a customer this way.



What is Search Engine Optimization(SEO)

Organizing and structuring your web page so that search engines can understand your web page so it can properly index it and ensure that the page is found whenever your content related to the page is searched for online.

How Search Engine Optimization Works

Your audience expects to get a relevant answer to his/her question every time they type a keyword or phrase into a search engine. An understanding of how your audience is talking about you for their interest, to their concerns and to the very language they use to express themselves presents us with a great opportunity to create specific, important and relevant content that provides answers to their questions. Our Search engine optimization (SEO) solution takes advantage of the digital footprints left by your target audience when they turn to the Internet in search of information and answers to their question using words and phrases that are related to the problems for which your brand, business, product or services provide solutions to.

In doing this, we research and identify the most relevant keywords your target audiences are using to describe the solutions your business, brand, product, and service can offer and ensure that we use these words strategically in creating your image and page titles, page descriptions and call to actions.  We also help you drive traffic from other websites by placing links to your website.


Search Engine Optimization Process

Keyword Research

This is the process of researching and identifying the words which people search (might search) to look for your business or service.

Keyword Relevance

The content of your website must be relevant to the keywords. This is a very important part of the SEO marketing process. Prepare and write your website content in a way that is relevant to your keywords and will guarantee higher rankings on search engines.

Meta Tagging

After keyword research use the discovered keywords to tag website elements like page titles (H1, H2, H2, H4, H5 H6), descriptions and images titles, so that they are keyword-rich the search engines can understand how the content on your website is structured and index it properly so it can be easily found.

Link Building

Build links to your sites from other websites with higher traffic in the same niche as your business. Think of the web as a real estate agency and link building is the process of putting advertising boards on a different part of the web to improve search engine rankings and drive traffic to your site

Why your Website needs Search Engine Optimization

  1. To attract the right audience
  2. To guide you in providing relevant content to your audience
  3. To help search engines understand your website so it can index it properly
  4. To help you increase conversions on your website


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