What We Did
Corporate Identity
We created a brand logo for the business.
Stationeries
We branded the business stationery with the logo, creating letter heads, envelops, business cards and shopping bags .
POS Materials
We also created point of sale and other offline marketing materials like Mugs, Pens, Jotters and T-Shirts.
Marketing Research
We took our time and carried out a market research on the business environment where the brand will operate in.
Audience Analysis
We also identified who the primary and secondary audiences of the business are.
Marketing Strategy
From our Market research, audience and keyword analysis we developed a marketing strategy for the brand.
Online Shop
We created an online shop for the brand, complete with inventory, stock management and online payment features.
Search Engine Optimization
We used relevant keywords to properly tag all pages and images on the website to ensure that each page ranks high when searches are made using relevant keywords .
Digital Marketing
We also went ahead to run and manage paid advertising campaigns on Google Ad words, Facebook and Instagram.
