What is Pay Per Click Advertising?
Pay per Click is a form of online Adverts that uses the Internet as a medium to reach out and pass across information to Internet users whenever they access the Internet using their Mobile Phones, Tablets, Desktop/Laptop Computers, Television and any other Internet-enabled device. Unlike traditional advertising, advertisers only pay when a prospect takes action on their ad.
Different types of Pay Per Click Ads
This type of Online advert is placed on top or below the search result page that is shown to a user when they use search engines to search by asking questions that your website can provide answers to. When a user makes a query on a search engine like Google, he/she is basically asking questions using their own words and understanding of the subject matter. Search adverts provide an opportunity for you to direct traffic generated from keywords your audience are using to express their need to your website
Display adverts also referred to as banner ads, are online adverts that use banners that are displayed on websites that have as visitors a very large percentage of your target audience. These banners come in different sizes and are placed in different places on a popular website.
Social Media Adverts
Social Media Adverts are Online Adverts that are placed as sponsored posts on Social Media websites like Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc. They could be very effective in reaching out to your target audience, promote engaging conversations and general awareness for your brand, product, service, business or event
Video adverts are placed on video sharing websites like YouTube, Instagram, Facebook, Instagram, etc. They could be very engaging as a video can make the audience generate interest in your business as you have between 5 to 60 seconds to explain your value proposition. If it is said that a picture is worth a thousand words, then a 1-minute video is worth 1 million words. You can demonstrate product benefits, explain how your service works and even describe your business process using video adverts but the first 5 seconds are usually the most important. You have to ensure that your video can attract attention and make your audience interested in your offering.
Rich Media Adverts
In a Rich Media Advert, you can use images, text, and videos to communicate your value proposition. Unlike the other type of online adverts, Rich Media Adverts allows for some form of interactivity between the audience and the advertiser. It encourages the audience to spend more time engaging in real time with the advert.
Email reaches over 1 Billion people around the world. Using sophisticated targeting signals, email ads allows you to gain visibility with key audiences on a large scale. The Ads are displayed at the top of the Promotions or Social tab in inbox of your email. When clicked, the ad expands to the size of a full email. You can promote goods, services, events etc. in a variety of formats; you embed a form or video, or direct traffic to your site, make your audience download your app, or call you directly.
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