Rich Media Ads
Rich media creatives can directly involve viewers in the ad message. They expand, invite viewers to interact with things like social media and videos, and can even offer services like ticket purchases and custom driving directions. They can provide metrics for user behavior and interactions, in addition to impressions and click-throughs.
Multiple source files and formats
Usually over 200K
Many complex interactions, including video and expansion
Rich Media Ads Formats
Banners ads are placed within set borders on a web page and don't expand or cover another page content. A banner ad creative is the most basic ad format. Banner ads come in various sizes but 89% of all ad impressions are made up of these 4 sizes:
- 300×250 Medium Rectangle 40%
- 728×90 Leaderboard 25%
- 320×50 Mobile Leaderboard 12%
- 160×600 Wide Skyscraper; 12%
Expanding ads format starts as one size within a standard banner ad placement on a web page and then can expand over the page’s content when a user interacts with it.
Interstitials float on top of a publisher's web page. Because they aren’t assigned to a fixed ad slot, they can be almost any shape or size, and you can place them anywhere over a publisher's content. The ad usually disappears after about 15 seconds if the user doesn't interact with it.
These expand when the viewer interacts with the ad and pushes the page content downwards — creating a completely new space at the top for the advertiser to invite viewers.
Lightbox (Studio, Google Ads)
With a two-second rollover, Lightbox ads expand to show rich media content such as videos, games, images, maps, or shopping experiences.
These enable advertisers to build one creative that advertisers can tailor to multiple audiences. They are data-driven creatives that bring the product messages to viewers at the moment they’re browsing for them
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