Rich Media Ads Formats
Banners
Banners ads are placed within set borders on a web page and don't expand or cover another page content. A banner ad creative is the most basic ad format. Banner ads come in various sizes but 89% of all ad impressions are made up of these 4 sizes:
- 300×250 Medium Rectangle 40%
- 728×90 Leaderboard 25%
- 320×50 Mobile Leaderboard 12%
- 160×600 Wide Skyscraper; 12%
Expanding
Expanding ads format starts as one size within a standard banner ad placement on a web page and then can expand over the page’s content when a user interacts with it.
Interstitials
Interstitials float on top of a publisher's web page. Because they aren’t assigned to a fixed ad slot, they can be almost any shape or size, and you can place them anywhere over a publisher's content. The ad usually disappears after about 15 seconds if the user doesn't interact with it.
Push Downs
These expand when the viewer interacts with the ad and pushes the page content downwards — creating a completely new space at the top for the advertiser to invite viewers.
Lightbox (Studio, Google Ads)
With a two-second rollover, Lightbox ads expand to show rich media content such as videos, games, images, maps, or shopping experiences.
Dynamic creatives
These enable advertisers to build one creative that advertisers can tailor to multiple audiences. They are data-driven creatives that bring the product messages to viewers at the moment they’re browsing for them
