Our Definition of Marketing
Most failures encountered in getting your target audience to act after going through your marketing and communication materials arises from the perception the information and the medium used to convey the information creates on their minds. Your target audience may perceive your brand, business, product or service offering as irrelevant to their needs, not trust worthy, too risky and not of benefit because
- you are communicating irrelevant information or relevant information using the choice of words
- you are communicating to the wrong audience
- you are communicating through the wrong channel
In practice, marketing involves creating, communicating and delivering your value proposition to your target audience using content they can understand relate to with ease and channels they spend most of their time on.
Our Marketing Process
In creating marketing and communication materials for your business, we help you define and segment your market using proven marketing research techniques and identify your target audience using audience and keyword analysis tools. We help your business carry out the under-listed marketing activities before we create marketing and communication materials for your business.
Market Definition
Market Segmentation
Marketing Research
Audience Analysis
Keyword Analysis
Our Marketing Activities
Using Information gathered from our planning process, we create a marketing strategy and plan for your business and use the following online marketing activities to create awareness, communicate, promote and generate leads for product and service offerings:
Content Marketing
Video Marketing
Email Marketing
Social Media Marketing
E-Commerce Marketing
Search Engine Optimization
