ISP Education is a study abroad consulting firm in Lagos, helping Nigerian students achieve their dreams of studying overseas. With offices in Lagos and Abuja, they provide expert guidance in career counselling, university admission placement, visa advisory, and welfare support. With strong partnerships with leading universities in the UK, USA, Canada, Australia, Japan, and beyond, they help students secure admission for the right course, in the right country, at the right time. However, at the time of engagement with iLLuSys, ISP Education faced a major growth challenge: marketing was generating a healthy volume of enquiries, but successful yearly student recruitment remained abysmally low due to misalignment between sales and marketing. This directly affected turnover and made it clear that the business needed a more structured conversion system.

Research

We began with a sales gap analysis to understand where leads were getting lost after enquiry. We discovered that enquiries were coming in from multiple digital touchpoints, but there was no consistent system for documenting, segmenting, tracking, and following up leads across the student recruitment journey. Without a central CRM, visibility was limited, follow-ups were inconsistent, and sales and marketing teams were not operating from a shared pipeline. This analysis informed a clear direction: implement a structured lead management and marketing operations framework that could capture enquiries, nurture prospects, and support the team with automation and reporting.

Solution

Based on the findings, iLLuSys rebuilt ISP Education’s marketing and sales engine around a clearer funnel, stronger digital experience, and automated operations powered by Zoho.

Website Design & Development: We recreated ISP Education’s website experience to be more engaging, clearer in messaging, and better structured for conversion—helping prospects understand programmes, destinations, and next steps with less friction.

CRM & Marketing Operations Automation (Zoho): We implemented Zoho CRM and Zoho Marketing Plus to centralize leads from key digital touchpoints, segment prospects by interest and readiness, and automate follow-ups across the enquiry-to-enrolment journey. This created a more organized pipeline, improved collaboration between sales and marketing, and boosted team productivity through marketing operations.

Digital Advertising (Meta & Google): We executed pay-per-click campaigns on Meta and Google built around high-intent student audiences, aligning ad messaging with landing page experiences and funnel stages to drive quality enquiries and measurable conversion outcomes.

Digital Marketing Strategy & Funnel Alignment: We aligned marketing, sales, and business development on shared goals and funnel alignment—ensuring that lead quality, follow-up speed, and conversion accountability were clearly owned and consistently measured.

Results

The transformation delivered measurable improvements across acquisition and conversion. Meta and Google advertising produced a stronger return on ad spend, enquiry handling became more structured, and follow-up consistency improved through automation and shared CRM visibility. With clearer synergy between marketing, sales, and business development, ISP Education recorded more successful student recruitment and ultimately increased revenue performance.

ISP Education’s case study shows how lead volume alone doesn’t guarantee growth—conversion systems do. By combining a redesigned web experience, CRM-led marketing operations, automated follow-ups, and performance advertising, iLLuSys helped ISP Education bridge the gap between enquiries and enrolments. The outcome was better team productivity, stronger alignment, more student recruitment, and improved revenue outcomes.

Conclusion

ISP Education’s case demonstrates how a structured blend of marketing, sales, and operational discipline can accelerate student recruitment. With website conversion improvements, CRM-led follow-ups, and aligned funnel governance, the business turned more enquiries into successful enrolments while strengthening revenue resilience.

This project was delivered by iLLuSys for ISP Education. All trademarks and brand assets belong to their respective owners.