THEFLICKSON LTD is a Nigerian-owned film distribution company building a Transactional Video on Demand (TVOD) and Live Streaming platform available on the web. As a Co-Founder, my focus has been driving product direction and digital strategy to position THEFLICKSON as a trusted home for African stories—where audiences can rent and watch quality films, while filmmakers gain a modern distribution channel.

The platform is also available on the Google Play Store and Apple App Store. At the time of active development, the key challenge was building a platform that serves two different users exceptionally well: viewers who want seamless discovery and streaming, and filmmakers/producers who need transparent performance insights, promotions, and earnings visibility.

Research

We studied the typical viewer journey (discovery → trailer → rent/pay → watch → share) and mapped the common drop-off points in streaming products—payments friction, weak discovery, and inconsistent device experience. In parallel, we analyzed what filmmakers and producers expect from modern distribution: a self-serve onboarding flow, content upload and metadata management, promotional tooling, and near real-time visibility into rentals and viewing performance. This research clarified a key product direction: THEFLICKSON must be built as both a consumer streaming experience and a creator-facing distribution system, with analytics and notifications at the core.

Solution

With these insights, we structured THEFLICKSON as a platform with two powerful layers: the consumer experience and the filmmaker/producer experience—designed to scale across devices and screen sizes.

Transactional VOD & Live Streaming Platform: We built THEFLICKSON’s foundation as a web + mobile streaming platform where viewers can rent films and access live streaming events. The core focus was a smooth journey from content discovery to payment and playback, optimized for trust and convenience.

Filmmaker/Producer Dashboard: We planned a creator dashboard that allows filmmakers and producers to sign up, upload films, manage their catalog, promote content, and receive real-time notifications on rentals and performance statistics—making distribution transparent and measurable.

Smart TV Expansion Roadmap: To meet audiences where they prefer to watch premium content, we defined a roadmap to develop Smart TV apps for major Smart TV brands, targeting a unique position as a Nigerian-owned VOD platform available on Smart TVs.

Results

THEFLICKSON’s product direction matured into a clearer, scalable platform strategy: a streaming platform built for viewers, supported by a distribution and reporting layer built for filmmakers. The planned dashboard introduced a structured path for content onboarding, promotions, and analytics visibility—helping the platform move beyond “just streaming” into a true distribution ecosystem. With the Smart TV roadmap, THEFLICKSON strengthened its positioning for premium living-room viewing, a major advantage for long-form film consumption and event-based live streaming.

Conclusion

THEFLICKSON demonstrates what it takes to build a modern African streaming platform: trust, accessibility across devices, and a system that respects creators through transparent reporting and distribution control. By combining TVOD and live streaming with a creator dashboard and Smart TV expansion strategy, THEFLICKSON established a foundation designed for scale—supported by a digital strategy that nurtures both audience growth and filmmaker success over the long term.

This project reflects my work as a Co-Founder of THEFLICKSON LTD. All trademarks, product assets, and brand properties belong to their respective owners.