Trustcrow is a Nigerian real estate technology company operating at the intersection of property listings, title verification, and property information services. When I joined Trustcrow Digital Nigeria Limited as a Content, Digital Advertising, and Marketing Operations Specialist, the business faced challenges with fragmented marketing systems, inconsistent demand generation, and limited visibility into campaign performance. While the brand had strong offerings—such as property listings, Title Search Reports (TSR), and Property Information Reports (PIR)—its digital acquisition, media presence, and internal marketing workflows required structure, automation, and clearer alignment with business KPIs. My mandate was to digitise marketing operations, strengthen demand generation, improve media visibility, and support growth through data-driven execution.

Research

I began with a comprehensive audit of Trustcrow’s marketing ecosystem, covering content assets, advertising accounts, landing pages, CRM flows, analytics, and media positioning. This included reviewing Meta and Google Ads performance, evaluating website conversion paths, analysing lead quality, and assessing how marketing data moved internally. I also studied the evolving business focus—from a property marketplace model to revenue-driven services like TSR and PIR—alongside operational realities such as sales capacity and reporting needs. On the communications side, I evaluated Trustcrow’s brand presence in mainstream media and identified opportunities to elevate credibility through structured PR and thought-leadership exposure, including blog amplification via Trustcrow’s blog.

Solution

Based on the insights gathered, I executed a multi-layered solution spanning marketing operations digitisation, web and landing page development, performance advertising, and public relations.

Marketing Operations & Digitisation: I structured and digitised marketing operations by aligning content, advertising, CRM workflows, and analytics into a more cohesive system. This improved lead tracking, attribution, and reporting, while enabling better coordination between marketing outputs and business goals.

Web & Landing Page Design (TDS 2.0): As part of Trustcrow’s growth and brand visibility initiatives, I led the design and deployment of a dedicated landing page for the Trustcrow Digital Summit (TDS 2.0). The page was built to drive event awareness, registrations, and credibility, combining clear messaging, structured information architecture, and conversion-focused web experiences.

Digital Advertising & Funnel Execution: I planned and executed performance-driven advertising campaigns across Meta and Google platforms, targeting property buyers, investors, and individuals seeking verified property information. Campaigns were optimised around lead quality, conversion actions, and alignment with TSR and PIR demand rather than surface-level engagement metrics.

PR, Media Campaigns & Brand Visibility: I organised and executed a comprehensive PR campaign to strengthen Trustcrow’s authority in the real estate and property verification space. This included coordinating TV and radio features on Arise TV, Lagos Traffic FM, and TVC News, alongside other media engagements. I also managed a press conference and press release distribution that achieved coverage across 18 print and online publications, significantly expanding Trustcrow’s public visibility.

Results

The combined efforts delivered clearer marketing operations, stronger brand credibility, and improved demand generation efficiency. Trustcrow benefited from better-structured acquisition funnels, clearer performance visibility, and enhanced public trust driven by consistent media exposure. The TDS 2.0 landing page supported event awareness and positioning, while PR campaigns elevated Trustcrow’s profile as a credible authority in property transactions and verification. Internally, marketing activities became more coordinated, measurable, and aligned with revenue-driven objectives.

Conclusion

My work at Trustcrow demonstrates how marketing operations digitisation, performance advertising, web experiences, and strategic PR can work together to support growth in a competitive real estate technology environment. By combining systems thinking with execution across digital and traditional media, Trustcrow strengthened its demand engine, improved internal clarity, and built a scalable foundation for long-term brand and revenue growth.

This project was executed as part of my employment at Trustcrow Digital Nigeria Limited. All trademarks, media assets, and brand properties belong to their respective owners.